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Google Updates

Exciting Changes Ahead: Discovering the Future of Advertising with Demand Gen

In the ever-evolving world of online advertising, staying ahead of the curve is essential. If you’ve been using Discovery ads as a part of your marketing strategy, you’re in for an exciting upgrade starting October 2023. Discovery ads are set to transform into something even more powerful: Demand Gen. What’s …

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Understanding the Upcoming Removal of Similar Audiences in Google Ads

Introduction In the ever-evolving world of online advertising, staying informed about the latest updates and changes is crucial. One notable development on the horizon is the complete removal of Similar Audiences from Google Ads, scheduled to take effect in August 2023. Similar Audiences has been a valuable targeting feature for …

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How to Optimize Performance Max Campaigns

Performance Max campaigns are a powerful tool for digital marketers who want to reach customers across multiple Google platforms. By leveraging machine learning and a range of different ad formats, these campaigns can help businesses achieve their advertising goals with greater efficiency. However, optimizing a Performance Max campaign can be …

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Performance Max campaigns, how they work and their advantages

If you’re a digital marketer looking for a way to boost your Google Ads campaigns, you may have heard of Performance Max campaigns. This new campaign type was launched by Google in 2021 and promises to offer a more efficient way to run ads across multiple platforms. But what exactly …

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Google no longer will give instant search option for desktop & mobile devices

Google is shutting instant search down, so you will no longer be getting the suggestions based on your search results. Instant search was introduced back 2010 after Marissa Mayer a leading search marketing at Google demanded for this feature to be a “Fundamental shift in search,” to save time & …

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