Earlier, with the target of Video Views, you could only estimate and optimize CPM (cost per 1,000 impressions) for the greatest number of people who will see your video ad and pay for your performance. You now have a choice to anticipate, optimize, and pay based on how many individuals for at least two continuous seconds will watch your video.
Typically 2-second continuous video views will have at least 50 percent of the video pixels on the display, but less than 50 percent of the pixels of a video can be in view in certain instances, such as when some of the screens are blurred by a device or application cover (due to user activity such as posting, saving, or obtaining a notification).
Overview:
With the type of bid range and frequency, you can purchase the same video advertisements that are accessible in the type of buying bid, but when you buy the advertisement, you will be able to anticipate your advertisement results and the price you pay for your results will be defined. You can also select how your advertisements are tailored for those outcomes and how you pay for certain outcomes.
Information about Reach and Frequency Video View Campaigns
For the effectiveness of every advertisement campaign, frequency is important, which is why advertisers pay careful attention to getting the right frequency for their targets. We realize that excess frequency can be wasteful for advertisers and annoying for customers and that too little frequency puts the campaign’s effect at risk, but how do you know where you’re standing?
Google has launched three new metrics to help you better understand the frequency of your video promotions and video advertising.
- Frequency distribution
- Weekly average frequency
- Monthly average frequency
Lauren Stafford Webb, Chief Marketing Officer at SoFi, states of these new metrics, “SoFi closely monitors all data that matters to our business.” We recognize the achievement of frequency thresholds drives high brand lift and engagement. As one of the many resources that YouTube provides to support our company, we are excited that YouTube’s enhanced insights will enable us to further fine-tune frequency and allow true multi-channel comparisons.”
Find out more about these new metrics below and connect them from the Promotions or Videos page of Google Ads to your statistics table, listed under “Reach metrics.”
About Frequency Distribution
With frequency distribution, you can check how many individuals over a selected date range have seen your campaign ad a certain number of times. The analysis consists of 6 potential buckets, which indicates at least the number of times the people have seen your ads: 1 + frequency (equivalent to specific reach), 2 +, 3 +, 4 +, 5 +, and 10 +. For example, in the 1 +, 2 +, and 3 + buckets, individuals who have seen your ad 3 times are counted.
Frequency distribution creates a more complex image of the frequency of your campaign that can get lost with only the average frequency of impression. You can utilize it to know what percentage of your audience has reached the target frequency of your campaign.
Weekly and Monthly Average Frequency
Choose the average impression-level per user (7 days or 30 days) if you need to see how much your ads are seen to individuals over a specific period of time. By having a lookback window of 7 or 30 days for each date in a given time period, this metric allows you to consider how your weekly or monthly average frequency output changes over time.
Using this measure during a campaign flight to evaluate how the campaign’s weekly or monthly frequency is performing. Or, at the conclusion of a campaign, review trends on a weekly or monthly basis.
