Google Ads has revealed new features for its newest search ad unit Responsive Search Ads. Responsive search ads allow advertisers to insert several combinations of headlines and details which are then evaluated and optimized by Google’s machine learning for the top-performing version. Here are the details on what is the …
Read More »Google Ads Location Extensions Guide
Google has revealed that now it is much simpler and quicker to set up location extensions within Google Ads. By choosing your locations from a large collection you can now establish location extensions instantly. Considering the chance to highlight the locations is crucial as customers are likely to visit a …
Read More »Google Ads Update – Changes to Search Terms
Advertisers begin to explain that the search terms report will be limited to keywords that have searches and relevant data. PPC experts have started expressing their frustration after the update was found. From reports of it to smart bidding to lack of accountability, PPC analysts are giving different opinions across …
Read More »Top 3 Google AdWords features you must use
With the new features rolled out by Google AdWords, we look at the 3 most interesting ones that you must definitely use. If you are a paid advertiser, you must definitely look at the new features rolled out by Google AdWords and use them to your advantage. Most of these …
Read More »5 of the most outstanding features in the Google AdWords New Interface
As the old interface fades out, this article takes a look at the features the brand new Google AdWords interface is here to offer! The new interface of Google AdWords is steadily reaching out to all advertisers. While you do have the option to switch between the old and the …
Read More »Google Adwords Ad ranks and how you can improve them?
Google Adwords assigns ad ranks to all your ads, thereby determining where on the search results pages will your ad be seen. What is ad rank and how it is calculated? In simple words, an Ad Rank will determine the position of your Pay Per Click ad on Google’s search …
Read More »The top 5 mistakes you have been making in your Google Adwords campaign
Your campaigns can make or break your business. Be smart and don’t make the following mistakes in your Google Adwords campaign. If you are an internet marketeer, you know that Google Adwords is the way to sure success. You not only get a better chance at directing online traffic to …
Read More »The Landing Pages feature in Google Adwords to improve mobile friendliness
Sites that are not mobile-friendly repel visitors, and this isn’t something you can afford in this age of smartphones. Learn how Landing Pages from Google Adwords can come to our rescue! We know you do a lot to bring customer footfall to your website. You use Google Adwords to create …
Read More »Changes to Enhanced CPC in Google Adwords and how it can affect your online presence
In Google Adwords, Enhanced CPC bidding is a great mix of manual as well as smart bidding. But is the new change going to force advertisers to change their bidding strategies? If you are running an online business, be it an e-commerce website or a blog, you know that in …
Read More »Google Adwords – Display Ads vs Text Ads
The competitive side of online marketing can be intimidating, making you feel helpless. But we have the perfect material for you to decide what’s best for you between Display Ads & Text Ads in Google Adwords. The online marketplace is buzzing with advertisements of all kinds. Whether you are making …
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