As the old interface fades out, this article takes a look at the features the brand new Google AdWords interface is here to offer!
The new interface of Google AdWords is steadily reaching out to all advertisers. While you do have the option to switch between the old and the new interfaces, the following round-up of the added incentives the new interface presents to you should get you on board and comfortable.
- Audience page
A single page that offers all the data on audience targeting and optimization has been introduced as part of the new AdWords interface. While most of the layout remains the same as in the old interface, changes have been made to the terminology. For instance, Target and Bid is now called Targeting and Bid only is termed as Observations.
- Household income targeting in Search
The new interface also introduces the Demographic tab that provides access to household income reporting and targeting for search campaigns. Let us also point out that in the old interface, only location targeting can be used to apply household income targets.
The top of the Household income page also displays a chart that makes it easy to observe how your ad campaigns are performing along the household income segments. You can adjust bids at both campaign as well as ad group levels.
- Promotion extensions
With promotion extensions, you can display links to a specific offer in all your text ad campaigns. While this feature is exclusive to the new interface, the beta version of the old interface can also be used to access this feature. You can use the tag icon to highlight the links on this page.
- Call bid adjustments
Created for mobile search campaigns, the call bid adjustments feature can be used to display call extensions for more or less. At the campaign level, this feature can be accessed from the Advanced Bid Adjustment section.
This is one of the newer features released for the new interface of Google AdWords.
- Landing page performance
While this has not made it to the interface yet, this feature is in the production stage and definitely worth keeping an eye out for. While the landing page will be based on the same layout as the ads and the keywords pages, it will also help advertisers to gather insights on their various landing pages on one single screen. The idea is to allow advertisers to understand how to improve user experience and ad performances for mobile traffic.
While there are other features to be rolled out soon enough, these five are the best features we would like advertisers to get their hands on. And we are eagerly waiting for all of them to be rolled out to the masses. Are you using the new Google AdWords interface? Tell us what you think about it in your comments below.