Are you thinking about how to give access to your Google Ads account? Which access level should be preferred? And what if you wish to change an entity, but the existing one refuses to pass account ownership? You must hear a lot of these questions from people around you. In …

Google’s smart bidding strategies choose a host of signals to tell any auction of bids. Google is now starting to display which signals drive output in order to optimize bids more for people or less likely for the conversion. Doing a good bid strategy in Google Ads will benefit you …

Google Ads is an online advertising and marketing platform where companies pay to show fast advertisements, listings of business items, videos, photographs, and other traffic-generating content. It works on the bid policy of the advertiser on those keywords as seen in Google’s SERPs for their shareable advertisements. That’s how Google …

Google Ads has revealed new features for its newest search ad unit Responsive Search Ads. Responsive search ads allow advertisers to insert several combinations of headlines and details which are then evaluated and optimized by Google’s machine learning for the top-performing version. Here are the details on what is the …

Google has revealed that now it is much simpler and quicker to set up location extensions within Google Ads. By choosing your locations from a large collection you can now establish location extensions instantly. Considering the chance to highlight the locations is crucial as customers are likely to visit a …

You can utilize the aspect of every available technique or technology accessible today especially when it comes to digital marketing strategies. While you probably hear lots of suggestions that all or some strategies for digital marketing are better than others, but the main question which ones are the most important? …

Advertisers begin to explain that the search terms report will be limited to keywords that have searches and relevant data. PPC experts have started expressing their frustration after the update was found. From reports of it to smart bidding to lack of accountability, PPC analysts are giving different opinions across …

Bing announced price ads extension. Bing Price extension will be pay per click which will show the prices along with your product or services. Price extensions will be available across both devices mobile & desktop. Ads mostly on the top position would be eligible to show the price extension in …

With the new features rolled out by Google AdWords, we look at the 3 most interesting ones that you must definitely use. If you are a paid advertiser, you must definitely look at the new features rolled out by Google AdWords and use them to your advantage. Most of these …

As the old interface fades out, this article takes a look at the features the brand new Google AdWords interface is here to offer! The new interface of Google AdWords is steadily reaching out to all advertisers. While you do have the option to switch between the old and the …