With the new features rolled out by Google AdWords, we look at the 3 most interesting ones that you must definitely use. If you are a paid advertiser, you must definitely look at the new features rolled out by Google AdWords and use them to your advantage. Most of these …

As the old interface fades out, this article takes a look at the features the brand new Google AdWords interface is here to offer! The new interface of Google AdWords is steadily reaching out to all advertisers. While you do have the option to switch between the old and the …

When Apple introduced its Intelligent Tracking Prevention feature in June, we knew Google won’t be lagging behind in retaliation. The initiative taken by Apple of releasing the Intelligent Tracking Prevention feature was aimed towards third-party trackers to limit them from tapping into the user’s cross-site browsing data. This feature is …

If you are a retail marketer, you might want to know where to focus your time and money in order to reap the maximum benefits. Do consumers go to Search or do they go to Amazon? Should you invest in both in order to allow both channels to benefit each …

Google Adwords assigns ad ranks to all your ads, thereby determining where on the search results pages will your ad be seen. What is ad rank and how it is calculated? In simple words, an Ad Rank will determine the position of your Pay Per Click ad on Google’s search …

Your campaigns can make or break your business. Be smart and don’t make the following mistakes in your Google Adwords campaign. If you are an internet marketeer, you know that Google Adwords is the way to sure success. You not only get a better chance at directing online traffic to …

Sites that are not mobile-friendly repel visitors, and this isn’t something you can afford in this age of smartphones. Learn how Landing Pages from Google Adwords can come to our rescue! We know you do a lot to bring customer footfall to your website. You use Google Adwords to create …

In Google Adwords, Enhanced CPC bidding is a great mix of manual as well as smart bidding. But is the new change going to force advertisers to change their bidding strategies? If you are running an online business, be it an e-commerce website or a blog, you know that in …

To call the Palawan islands beautiful would be the understatement of a lifetime. Studded with lush green forests, mysteriously majestic caves, pristine white beaches, and mountains that will make you feel like you are at the top of your own magical world, Palawan is nothing but breathtakingly enchanting. The secret …

The competitive side of online marketing can be intimidating, making you feel helpless. But we have the perfect material for you to decide what’s best for you between Display Ads & Text Ads in Google Adwords. The online marketplace is buzzing with advertisements of all kinds. Whether you are making …