We hear so much about Digital Marketing, Content Marketing, and other terms from this jargon. If they confuse you, you’ve come to right place to understand it all.
If you run an online business, all your endeavours to promote the business count as digital marketing strategies. For instance, you might employ SEO techniques to boost your website ranking on Google. Or you might run paid ads on Google, Bing, Facebook or other social media sites. Or perhaps you send out weekly newsletters to your customers so that they know what is new in your organization and how it ties in with their lives. All of this and everything else that you do on the internet for your business comes under the one big umbrella known as Digital Marketing.
Not very different from traditional marketing where to make business you needed to be in touch with your customers, Digital Marketing puts to use what most people are connected to in today’s time. Most of us spend almost all of our waking time on the internet. Whether it is conducting research to make a business proposal or checking your Facebook feed, you are on the Internet almost always. Digital Marketing takes advantage of this particular aspect of modern age and focuses on the different ways to exploit it to gain profit.
Here are a few Digital Marketing tactics that are employed by all organizations to generate an online presence that is impactful and profitable:
Search Engine Optimization is also known as SEO is a technique that every website needs in order to be visible. In this day and age, nobody will scroll past the third page on Google to find what they need. Tactics like SEO will help an organization use Google’s algorithms and boost their ranking based on the most popular keywords and phrases.
Search Engine Marketing is another technique of obtaining traffic to your website through unpaid as well as paid efforts. This basically means that, to create a more impactful online presence, websites invest in generating paid listings on search engines, social media and other websites.
Social Media Marketing is gaining a lot of popularity because so many of us spend so much time on social media. Running ads on these channels in order to increase the virtual footfall on your website and generate leads all is encompassed under Social Media Marketing.
Email Marketing is an excellent way of establishing a personal connect with your target audience through Digital Marketing. You can promote content, advertise discounts and special offers, or customize email content according to the customer input and let your customers know that they need you to solve their troubles.
Generating Press Releases might sound old-fashioned but is still a popular form of generating an online buzz. Be it via your blog posts, publications, or any other content-based website, if it is earned coverage, it will do wonders i boosting your business.
Digital Marketing covers a lot more than this, but if you wish to start creating a buzz, this is where you start. The above pointers should help you get a decent start in letting your target audience know what you have to offer.
