Sites that are not mobile-friendly repel visitors, and this isn’t something you can afford in this age of smartphones. Learn how Landing Pages from Google Adwords can come to our rescue!
We know you do a lot to bring customer footfall to your website. You use Google Adwords to create marketing campaigns and narrow down to the correct keywords; every tiny thing is focused on getting visitors to your website and doing everything in your capacity to keeping them there. Which is why, your landing page is the most important segment. Even if it can draw customers but is unable to convert them to clients, it is not doing its job.
With the advent of smartphones, a lot of your visitors come from that channel. However, it has been observed that nearly one third of your smartphone visitors quit your site if your site isn’t customized for the screens they are using. Need more numbers? About 64 per cent of these users get confused about the steps and give up halfway while trying to navigate through your site that is not mobile friendly.
Mobile friendly: a word that will be your friend too if you use it well. In this day and age where everybody has access to the Internet on their fingertips, it is extremely important for businesses like yours to stay ahead of the cutthroat competition and optimize everything in their capacity in order to not lose visitors and potential customers.
But well, there is a good news. Google Adwords Marketing Next is going to introduce the Landing Pages page. This is nothing but a page to tell you how your website’s landing page is performing in the market. The Landing Pages is a feature that will give you a list of your URLs that are doing well in roping in customers, the ones that are mobile-friendly, and the ones that require more work from you.
The Landing Pages feature from Google Adwords will also tell you the number of clicks your URLs are receiving but are not very mobile friendly. The percentage of mobile clicks that will take your customers to a mobile-friendly page will give you the metrics of which landing pages are providing the most and the least mobile-friendly experiences to your customers. The special ability to do so is called Mobile-Friendly Click Rate.
Google Adwords Marketing Next also gives you a test that you can run in order to find out if your landing page is mobile friendly. Running the test will give you results that are tangible and can be worked upon to improve your website. The result page provides details like the text being too small for legibility, images being out of frame, and so on.
An excellent feature in our opinion, Landing Pages are surely going to be a hit. We love the results that we can see and the improvement in our pages after receiving help from this feature will be marginal. We are excited about Landing Pages feature in Google Adwords, and we hope you are too!
