Google has revealed that now it is much simpler and quicker to set up location extensions within Google Ads. By choosing your locations from a large collection you can now establish location extensions instantly.
Considering the chance to highlight the locations is crucial as customers are likely to visit a retailer based on what they see in an online search. Newly enhanced location extensions enable you to include your store locations in all ads so that each ad can provide the most appropriate local data at the important times.
Google ads Extensions will concentrate on the location extensions of Google Ads (AdWords). Location extensions are an aspect within Google Ads that enables you to add location information to your advertisement.
Also Read: Google Ads Update – Changes to Search Terms
Why Are Google Ads Location Extensions necessary for you people?
There are a number of ways these extensions can assist you:
1. Improve CTR
Incorporating extensions to search ads raises the size of advertisements on the results pages of search engines and has tended to boost click-through rates in every sector.
2. Scale and Reach
The new Google My business provides you to easily manage your Google business listings and to connect them to AdWords. Location extensions have currently developed for each campaign. Now you can set up updated account-level location extensions, and they will be activated immediately for all promotions in your AdWords account.
3. Increase Brand Awareness and Free Impressions
You also have the ability to turn up on Google Maps regularly for words you do not appear organically for.
Hundreds of individuals say that when they checked for “restaurants near me,” their business is nearby. When people drive by, do a Google search, or see one of your ads next, they’re much more willing to become a customer. If you are not getting the clicks, don’t pay for it.
4. Be on the Top of Race
If you’re a new business, it’s possible your competition won’t take benefit of it, even if you don’t rank top one organically, adding position extensions will put your business above your closest rivals, offering you the clear advantage.
If your rivals do this and you don’t, then they will have an advantage on you and will definitely drive traffic and revenue that could be yours.
How Can I Use Google Ads Location Extensions?
Location extensions are simple to configure and relatively fast. You establish campaign-level location extensions, and you can generate them by taking from a Google Places account or developing a new listing.
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Look for Location Extensions
It’s simple enough to synchronize your Google Places account as you’ll be bringing actually accessed business details, and even starting from zero with a location extension is a relatively easy procedure.
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Manually Enter Addresses
When you have set up extensions for your location, you can start to see data about unique extensions.
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Location Extension Reporting
Try not to choose a complicated company name or address as it might cause you problems but the one place with which you can go easy with is the map icon and business logo. Prefer something that is able to click and compatible with your interactions on the branding and landing pages and you can have a better-performing location extension.
The reporting here is good because if you have sufficient local volume in a specific program to validate it, you can compare different banking sectors and business photos.
Conclusion:
Google Ads location extension initiative is to help meet new consumers as more people are searching for local appropriate information when on the move. This feature will keep on developing account location extensions with the intention of updating all AdWords users over the coming months.
