The competitive side of online marketing can be intimidating, making you feel helpless. But we have the perfect material for you to decide what’s best for you between Display Ads & Text Ads in Google Adwords.
The online marketplace is buzzing with advertisements of all kinds. Whether you are making an online purchase or playing a game, ads pop up from all over the place and make you feel intrigued about the advertisement origin. If you ever click on one of those ads that are customized to your daily social media feed, the job of the ad is done, and done well! To make compelling, intriguing advertisements is one of the most invested-in segment of all companies, especially the ones who are greatly dependent on their online presence. The internet marketplace sparks such cutthroat competition that you want to be the best there is.
Which is why you need to invest in advertisements; nobody is going to have to convince you to do that. But what kind of ads must you put your digital marketing team to work on. Must you go for text ads? Or do you think the display ads are more convincing and compelling to try out? Don’t feel daunted by the number of choices thrown at you by your marketing team. Let us help you find the right fit for your company.
What are text ads – The traditional way of advertising, text ads rely on the power of words to entice customers and take them to your website by clicking on a hyperlink. The ads that you see above and below Google’s search results are usually text ads.
Advantages of text ads – Split into three parts, the headline, the description, and the company’s URL, text ads are easy to produce. All you need is good use of keywords and placement strategies to ensure that you target a niche set of audience. Not only are they cheap to create, they are also very easy for consumption.
Disadvantages of text ads – However, text ads do come with a few disadvantages too. Because of their character limit, they are unable to provide complete information. Which means you have to be extra creative in explaining more in fewer words. Another disadvantage is that, sadly, some websites do not accept them because they are not as profitable as the bright, pop-up ones.
What are display ads – Flash, images, videos, and a multitude of colors is what describes display ads best. Clicking on these ads directly leads you to the company’s website.
Advantages of display ads – You can be as creative as you wish with your display ads, formatting them the way you want, styling them the way you think will be most appealing to your customers. While not as cheap as text ads, display ads are still cheaper than the other forms of advertising.
Disadvantages of display ads – But, like text ads, they do not come without disadvantages. The biggest advantage of display ads is that they can pop up at the most annoying of locations on the customer’s browser window. More often than not, the riled-up annoyance will inadvertently lead to your customer ignoring them altogether. Another major disadvantange of display ads is that they do not appear anywhere on Google’s search engine pages.
Conclusion
So which one do you think you might go for? In our opinion, text ads must be used if your goal is to gain online presence on Google’s search pages. If you wish to target your audience through social media and other websites that belong to your domain, you must give another thought to display ads. Or perhaps you could invest in both kinds and eliminate all disadvantages by smartly and strategically planning your marketing agenda.
