It is crucial for you to be able to rapidly expand your audience, whether you are bringing out a new game, introducing a seasonal campaign, or developing new content in your app.
At the present time, you can use Maximize conversions just by bidding for installs by app campaigns. Just enter your budget, and let the Google machine learning technology for as many installs as possible in a very few time.
Advertisers can also use app promotions to maximize conversion bids. This enables the optimization of app campaigns to produce as many installations as possible in little time.
Also Read: More Insight into Smart Bidding Performance with Top Signals
Method to start with Maximize conversions bidding in App campaigns:
To get started with Maximize conversions bidding you have to:
- Tap to edit settings for the installation of your App campaign.
- Choose the ‘Bidding’ category.
- Uncheck the ‘Set a target cost per install (optional)’ box.
- Save the campaign’s adjustments.
App Campaigns Simplified Image Criteria
Over 30 separate applications are currently approved by software campaigns. That can get complex, so Google Ads is switching image requirements from size-based to ratio-based.
Google says this would make it easier and more effective for the design process. Now, to scale ads across qualifying app campaign characteristics and layouts, advertisers only get to upload three dimensions.
The three ratios of aspect are:
- 1:1 (Square): 200 x 200 minimum scale, 1200 x 1200 suggested scale
- 1.91:1 (Landscape): 600 x 314 minimum scale, 1200 x 628 maximum size;
- 4:5 (Portrait): 320 x 400 minimum scale, 1200 x 1500 recommended scale.
Google is also raising the image file size cap from 150 KB to 5 MB so that better quality assets can be uploaded.
For images, the accepted file format now only includes .jpg and .png. As an alternative, Google is disabling GIFs.
Starting early next year, all app campaigns will move to this set of criteria.
Current photographs that do not follow the requirements of the new aspect ratio will stop appearing in commercials and be re-run.
Advertisers are expected to practice their picture creatives and adjust those they would like to keep serving in order to plan for this move.
Google Ads aims to add a method for cropping images into one of the three approved aspect ratios as this update gets closer to rolling out.
The cropping tool will also be available for newly generated campaigns when photos are uploaded.
Conclusion:
Maximizing bidding conversions will also help you understand the bid benchmarks better. You can find an efficient CPI based on the budget you have set and the installations you have been able to produce after a few weeks of running this bid strategy. You can then opt to switch from maximizing conversions to bidding for tCPI.
By Maximize conversions bidding in App campaigns, you can now create and develop your audience much faster. With Google machine learning intelligent algorithm, you can get full installation in no time, you just need to provide your budget rest. You will not see the results waiting for several weeks directly after executing this bid strategy.
