When Apple introduced its Intelligent Tracking Prevention feature in June, we knew Google won’t be lagging behind in retaliation. The initiative taken by Apple of releasing the Intelligent Tracking Prevention feature was aimed towards third-party trackers to limit them from tapping into the user’s cross-site browsing data. This feature is …

If you are a retail marketer, you might want to know where to focus your time and money in order to reap the maximum benefits. Do consumers go to Search or do they go to Amazon? Should you invest in both in order to allow both channels to benefit each …