Apple’s ITP and how it is going to affect advertisers

Apple's ITP

When Apple introduced its Intelligent Tracking Prevention feature in June, we knew Google won’t be lagging behind in retaliation. The initiative taken by Apple of releasing the Intelligent Tracking Prevention feature was aimed towards third-party trackers to limit them from tapping into the user’s cross-site browsing data. This feature is …

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Search vs Amazon: Which one do you think wins?

Search vs Amazon

If you are a retail marketer, you might want to know where to focus your time and money in order to reap the maximum benefits. Do consumers go to Search or do they go to Amazon? Should you invest in both in order to allow both channels to benefit each …

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Google Adwords Ad ranks and how you can improve them?

Adwords Ad Rank

Google Adwords assigns ad ranks to all your ads, thereby determining where on the search results pages will your ad be seen. What is ad rank and how it is calculated? In simple words, an Ad Rank will determine the position of your Pay Per Click ad on Google’s search …

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The top 5 mistakes you have been making in your Google Adwords campaign

The top 5 mistakes you have been making in your Google Adwords campaign

Your campaigns can make or break your business. Be smart and don’t make the following mistakes in your Google Adwords campaign. If you are an internet marketeer, you know that Google Adwords is the way to sure success. You not only get a better chance at directing online traffic to …

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The Landing Pages feature in Google Adwords to improve mobile friendliness

LP Feature

Sites that are not mobile-friendly repel visitors, and this isn’t something you can afford in this age of smartphones. Learn how Landing Pages from Google Adwords can come to our rescue! We know you do a lot to bring customer footfall to your website. You use Google Adwords to create …

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5 reasons to visit Palawan Islands in Philippines

Palawan

To call the Palawan islands beautiful would be the understatement of a lifetime. Studded with lush green forests, mysteriously majestic caves, pristine white beaches, and mountains that will make you feel like you are at the top of your own magical world, Palawan is nothing but breathtakingly enchanting. The secret …

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Google Adwords – Display Ads vs Text Ads

Display Ads vs Text Ads

The competitive side of online marketing can be intimidating, making you feel helpless. But we have the perfect material for you to decide what’s best for you between Display Ads & Text Ads in Google Adwords. The online marketplace is buzzing with advertisements of all kinds. Whether you are making …

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Top 10 cities to visit in the USA

Top 10 Cities to visit in USA

Planning a trip to the US, but don’t know where to visit? Fret not, because here we have collated the top 10 places you have to visit when you are there. Serene coastlines to buzzing cities, if you are in the United States of America, you will be sure to …

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Top 5 places to visit in India during mid-monsoon

Lahaul-Sipti

There should be no reason why you should stay cooped up at home and enjoy the rains only from your window! We bring to you 5 of the most beautiful places to visit this season. Don’t let the rains dampen your holiday spirit. If you are planning a visit to …

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